We help passionate organizations develop effective, appropriate web platforms and web-based marketing strategies.
Not long ago web marketing consisted primarily of building a static web site, doing a little basic search engine optimization (SEO) work, and leaving it be. The web design team was often isolated from the rest of the marketing team, and each was considered a separate effort.
Modern organizations publish to a Web Platform, a true web of interconnected destinations that is by no means limited to just the brand web site itself. We help you make sense of this, and then help you plan how to use it to your advantage, drawing on a team of designers, developers, writers, visual artists, and social media experts to execute a strategy that works.
We get to to know you and your organization, and what makes you special. Together we’ll determine goals, expecatations, and potential in a successful web marketing effort. This creative and free-form process shakes the metaphorical tree and provides a fresh look at the fruits that fall from it.
Once you define your goals, we then work with you to turn those goals into an action plan that addresses your objectives and considers your resources (both human and financial). We’ll help assemble the right specialists from our cadre of pros we have worked along side for years.
At the end of the consulting process you’ll have:
- Web knowledge – and the ability to use it in the real world
- Ideas – turned into action plans
- A tactical plan – tied to your business objectives and available resources
Most importantly, you’ll have a web professional on your side, who knows what it takes to leverage the web and who is looking out for your interests.