Your web platform is a lot like a car. Once you drive it off the lot, it needs fuel and regular maintenance in order for it to take you to different places. We’ll help you keep your web presence the ultimate driving machine.
In web terms, the fuel = new content. Fresh and engaging content keeps your audience coming back. It helps your organization stay top-of-mind. Fresh content also factors into search engine optimization (SEO). Sites with lots of content updated on a regular basis—at least weekly—register the most success.
Someone in your organization, someone who knows both your organization’s and your industry’s hot spots at any given time, makes the ideal source of new content. Common kinds of updates include blog articles, news headlines, or company announcements.
One of our optional services helps you develop appropriate content on a regular basis. With a short interview once a week, we can generate a blog post and get some buzz for you out in the social mediasphere.
Just think, a web site that starts out at 20 pages at the beginning of the year will have more than 70 pages by the end of the year with just one simple new blog post per week! This new content provides a great resource for your audience PLUS it gives the search engines a boatload of data to chew on.
Invariably as time progresses, you’ll start thinking of tweaks you want to make to the way your site looks. Maybe you’ve redefined your brand. Or you’ve added new products or services that you want to highlight. Maybe a fresh look will help re-engage your audience.
Whatever your reason, WordPress makes it efficient for us to update the design and the look and feel of your site. WordPress controls the design separately from the content, which means that, we can “reskin” your web site with new design elements, without having to start from scratch or recreate your content. It’s like outpatient plastic surgery for your web site!
Our platform of choice, WordPress, is very stable and has been proven by a massive installed base. Routine updates to both WordPress and various plug-ins keep the technology stable, up-to-date, and add new features.
We can monitor your installation to be sure it has the latest functional and security updates in place. As a matter of routine, we’ll do backups on a regular schedule as well as before any software updates.