When you send a document via email to another person or company, what can you do to make the title of the document more useful to the recipient? An unfortunate common approach I see is that if someone is doing a proposal or letter or some other such document for XYZ company, they may simply name the document "XYZ", or maybe "XYZ Letter". This may be perfectly descriptive to the sender, as they are only creating one document for XYZ. However, when XYZ gets the document, it may now be one of many documents they have received from various sources titled "XYZ". Not very useful.

When we send proposals or other documents, we always include our name, the recipient's company name, and something that indicates what it is, such as "Koa_XYZ_Proposal". Makes it easier for me to find the document, and easier for the recipient!

I have also gotten into the habit of using underscores "_" in place of spaces. This is in case the document is posted to an FTP site or other web-type server that doesn't like file names with spaces (ever download a PDF with lot's of "%20" in the doc title? That's what a web server does when it encounters a space).

A little thought to naming your docs will make them easier for your clients, vendors and associates to find. That can result in more sales, or at least more efficient use of everyone's time!

An email signature is that part of he email that appears after the main body. Mine looks like this:

--
Bert Jackson
Koa Interactive Media, LLC
Interactive Communications

23 H2 White’s Path
South Yarmouth, MA 02664
508 398 0026 P
508 398 0046 F
bert@koamedia.com
http://www.koamedia.com

Using an email signature makes it easier for people to contact you when needed. Often I am reading an email and need to call the sender. If their phone number is there, great. Otherwise, I have to hunt around. Same with the email address and web site. (But wait you say, isn't my email address already in the sender box? Well, yes. But if your email is forwarded to someone else, THEY will have your email address right there.)

Some people add a quote to their signature, some an image (I have mixed feelings about that).

The two little dashes ( -- ) above the email is a standard that says "signature below".

Most email programs and webmail programs allow you to set up a signature. Just look for "signature" in the help system.

Every month we'll be profiling professionals that provide essential support services to Koa. They keep critical details together so we can focus on feeding the creative engine. We share these resources as we want our clients and friends to be successful, as well.

This month we feature Joe Carig of Dowling & O'Neil Insurance. Joe is the only agent we have worked with that has taken the time to understand our business and proactively recommend action, even it involves services he doesn't provide.

Joe is currently a V.P. of Sales at Dowling & O’Neil Insurance in Hyannis. He has worked in the insurance industry for over 20 years. In 2007 Joe was approached by Dowling & O’Neil to work in their growing sales department. Being a resident of Sandwich he brings his expertise to the residents and business owners of Cape Cod. Joe provides solutions for all of his clients, ranging from homeowners to building owners and everything in between. Joe finds his clients the best pricing available while making sure his clients are properly covered. He is the go to guy on the Cape when it comes to insurance.

Contact Joe Carig: JCarig@doins.com 508-957-4250

Labels: insurance, Koa, professional

Stephen Roth is not your typical artist. He is the Art Man! That says it all. We just launched his new site this week. One thing a little unusual is that we didn't acutally fill up every page with content before the launch. Why not? Probably because Stephen is selling paintings as fast as he can make them, and right now is the season on Cape Cod!

Check out the new site, and come back in the dead of winter when, hopefully, Stephen will have a few minutes to write up a bit more about his great paintings...

Stephen Roth's Paletteworks Web Site

The people at SouthField know that, and that's why they chose to work with Koa Media. Planned to become the premier live/work/shop experience in Massachusetts, SouthField represents an enormous undertaking to provide housing for everyone.

With ambition like this, of course one would come to Koa Media to build the web site. Come see this wonder...

Southfield.com

Thanks to Tracy McCarthy for compiling these Cape Cod Networking opportunities!

We're drunk with power, and wine not? We've just published our second site of the day! Elise Currey, Napa Valley's premier real estate agent now has her beautiful Dick Danne designed web site live.

Looking for a cozy ranch complete with award-winning Cabernet vines? Elise has what you need.

naparealtor-elise.com